X Platform Launches AI-Powered Creator Matching Tool Creator Connect

X announced the launch of its AI-powered creator matching tool, Creator Connect. This tool intelligently recommends creators on the platform based on brand marketing objectives, audience interests, and real-time trends. X manages the entire process from creator discovery and outreach to content creation and distribution, with brands having approval control at each stage. The Head of Global Content Partnerships at X stated that the platform is entering the "creator era" and is committed to building a healthy and sustainable creator economy. Creator Connect uses xAI tools for matching and is part of X's "Year of the Creator" initiative. Previously, X had launched features such as Creator Subscriptions 2.0 and doubled creator revenue sharing.