Animoca Brands has invested in AVAX tokens, aiming to promote Avalanche's expansion in Asia and the Middle East.

March 19th, according to The Block, Animoca Brands has invested in Avalanche's native token AVAX and reached a strategic cooperation with its developer Ava Labs. The plan is to jointly expand the Avalanche ecosystem through fund deployment, product integration, and consulting support. Both parties will focus on supporting projects built on Avalanche, especially those involving the tokenization of real-world assets (RWA), entertainment, and digital identity. Animoca Brands stated that it will prioritize growth initiatives in Asia and the Middle East, leveraging its established infrastructure and institutional relationships in the region to help Avalanche subnets and related applications achieve commercialization. The current AVAX price is approximately $9.55, with a market capitalization exceeding $4.1 billion.