Xiaohongshu Launches Special Campaign to Regulate Financial Professional Accounts, Addressing Illegal Content Such as Cross-border Investment Inducement

According to Securities Times, Xiaohongshu has launched a special rectification campaign targeting certified professional accounts in the financial sector since June 3rd. In accordance with relevant laws, regulations, and platform rules, financial certifications will only be issued to institutions holding compliant licenses. The naming of certified professional accounts must strictly match the actual business scope of the certified entity, and certification marks cannot be obtained through false or misleading information. In the past week, Xiaohongshu has dealt with over 1,500 non-compliant financial professional accounts and will continue to strengthen its verification mechanisms for corporate accounts, conducting regular inspections and handling of existing accounts. A staff member stated that since May, Xiaohongshu has dealt with 31,000 accounts in the financial sector that violated regulations or lacked relevant financial qualifications for marketing. This includes addressing illegal cross-border investment inducements, with 539 non-compliant posts and 146 comments being dealt with. Regarding the low-price resale of research reports from foreign investment banks, 141 related non-compliant posts were dealt with, and 132 related products were frozen. Additionally, the platform has handled over 130 pieces of suspected non-compliant information, including gold financial marketing promotions and promotions for overseas platforms operating within China.